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At Enquiro, we believe research and understanding are key to the success of our Search Engine Marketing solutions; but we also believe that our research should be shared with the Industry as a whole. Marketing is changing, and the balance of power is shifting towards the consumer - who is by and large initiating the marketing conversation.
Consumer-Initiated Marketing has new "best practices," methods, and objectives - and more and more, it is growing beyond just Search.
Want to know more? Come and see some of our presentations, or read up about our past engagements. What's more, maybe your company could benefit from a presentation on the powers of Search, increasing effectiveness in the B2B market space, or how to survive and prosper in this new emerging marketing paradigm. Contact us, we'd love to play a part in your future success.
| June 16, 18 |
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SES Toronto |
Metro Toronto Convention Centre, South Building |
| June 16, 18 |
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SES Toronto |
Metro Toronto Convention Centre, South Building |
| June 1, 3 |
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SIPA (Specialized Information Publishers Association) |
Mayflower Hotel, Washington DC |
May 27,
June 5
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keynote address
SOHO|SME Business Conference & Expo |
OTTAWA: May 27
CALGARY: June 5 |
| May 18, 21 |
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Search Insider Summit |
South Seas Island Resort - Captiva Island, Florida |
| April 24, 08 |
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Online ROI Summit '08 East |
Boston |
| April 10, 08 |
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SMX Sydney |
Sydney Australia |
| March 18 , 08 |
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SES New York
Ad Testing: Research & Findings |
New York |
| March 12, 08 |
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Yahoo! Search Day |
Vancouver, BC |
| February 26, 08 |
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Santa Clara SMX West  |
Santa Clara, CA |
| December 12, 07 |
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Search Insider Summit
 View video
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Park City, Utah |
| December 4, 2007 |
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Talking on Personalization and Universal Search, User Behavior, at Pubcon |
Las Vegas |
| November 15-16, 2007 |
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Speaking at SMX
Search Ad Testing & Tactics
Not all ads convert equally and it's not always obvious why. To maximize the impact of your search advertising, it's important to test different combinations of ads and landing page copy, and evaluate the results. This session explores the various methods and tools available for most efficiently testing and improving your search ads.
Search Marketing for B2B Companies
Web search is a natural way to reach consumers, but it's also a great way for businesses selling to other businesses to reach customers, even those selling big-ticket items. In this session, search marketers offer tips and tactics for reaching business customers through search engines.
Understanding Searcher Needs & Intent
Searcher behavior is complex, and if your search marketing campaign doesn't strive to understand and satisfy user needs and intent, it's unlikely to be successful. In this session researchers who have studied searchers present key findings and recommendations for getting into the mind of the searcher. |
London |
| November 7, 2007 |
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Enterprise Search Summit - Good Practices in Search User Interface Design |
San Jose |
| October 14-17, 2007 |
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eMetrics Marketing Optimization Summit |
Washingon, DC |
| October 9-10, 2007 |
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Webtrends Customer Conference |
Las Vegas |
| September 27, 2007 |
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Keynote at the ABM Publisher's Summit |
Chicago |
| September 20-21, 2007 |
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Semphonic XChange Conference |
Napa, CA |
| August 22, 2007 |
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Vertical Track: B2B Tactics
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.
Moderator: Gordon Hotchkiss, President & CEO, Enquiro
Speakers: Patricia Hursh, President, SmartSearch Marketing; Paul Slack, CEO, WebDex; Karen Breen Vogel, President and CEO, ClearGauge |
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| August 21, 2007 |
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Advertising Track: Ad Testing, Research & Findings
Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might want to try yourself. How important are headlines, descriptions and other elements in your control? How do consumers interact with the ads?
Speakers: Gord Hotchkiss, President & CEO, Enquiro; Anton E. Konikoff, Founder and CEO, Acronym Media; Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital; Nico Brooks, Director of Search Technology, Atlas |
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| August 20 – 23, 2007 |
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Search Engine Strategies Conference & Expo
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San Jose, CA |
| August 20, 2007 |
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Searcher Track: Personalization, User Data & Search
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.
Moderator: Chris Sherman, Co-Chair, SES San Jose
Speakers: Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital; Richard Zwicky, Founder & CEO, Enquisite; Dave Davies, CEO, Beanstalk Search Engine Positioning, Inc.; Gordon Hotchkiss, President & CEO, Enquiro Search Solutions, Inc. |
San Jose, CA |
| August 20, 2007 |
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Searcher Track: Searcher Behavior Research Update
How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.
Speakers: James M. Lamberti, SVP, comScore Networks; Pavan Lee, Microsoft; Oliver Deighton, Google; Gordon Hotchkiss, President & CEO, Enquiro Search Solutions, Inc. |
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| June 12-13, 2007 |
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Search Engine Strategies* |
Toronto, Ontario |
| June 5-6, 2007 |
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SMX Search Marketing Expo* |
Seattle, Washington |
| May 25-26, 2007 |
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Search Engine Strategies |
Xiamen, China |
| May 7-9, 2007 |
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SearchInsider Summit |
Bonita Springs, Florida |
| April 10-13, 2007 |
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Search Engine Strategies |
New York, New York |
| March 14, 2007 |
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Omniture User Summit |
Salt Lake City, Utah |
| Febuary 28, 2007 |
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Yahoo Excellent! Series |
Sunnyvale, California |
| January 25, 2007 |
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Microsoft adChamps Summit |
Seattle, Washington |
| December 5, 2006 |
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Search Engine Strategies |
Chicago, Illinois |
| November 16, 2006 |
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WebmasterWorld PubCon |
Las Vegas, Nevada |
| October 19, 2006 |
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Web Guild Conference |
Santa Clara California |
| May 31, 2006 |
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Infopresse Conference |
Montréal, Québec |
| May 8, 2006 |
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ACCM Catalog Conference |
Chicago, Illinois |
| Apr 25, 2006 |
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Search Engine Strategies |
Toronto Ontario |
| Apr 12, 2006 |
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Denver Business Association |
Denver, Colorado |
| Apr 18, 2006 |
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WebmasterWorld PubCon |
Boston, Massachusetts |
| March 27, 2006 |
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OMMA West |
Hollywood, California |
| March 29, 2006 |
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Omniture User Summit |
Park City, Utah |
| Febuary 28, 2006 |
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Search Engine Strategies |
New York, New York |
| December 6, 2005 |
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Search Engine Strategies |
Chicago, Illinois |
| November 24, 2005 |
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marketingSherpa B to B Summit |
San Francisco, California |
| November 8, 2005 |
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Ad-tech |
New York, New York |
| October 24, 2005 |
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marketingSherpa B to B Summit |
Boston, Massachusetts |
| October 15, 2005 |
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DMA Conference and Exhibition |
Atlanta, Georgia |
| September 28, 2005 |
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OMMA East |
New York, New York |
| August 10, 2005 |
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Search Engine Strategies |
San Jose, California |
| Junuary 24, 2005 |
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Google National Sales Conference |
Scottsdale, Arizona |
| Junuary 6, 2005 |
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Search Engine Strategies |
London, England |
| May 24, 2005 |
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ACCM Catalog Conference |
Orlando, Florida |
| May 5, 2005 |
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Search Engine Strategies |
Toronto, Ontario |
| April 26, 2005 |
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Ad-Tech |
San Francisco, California |
| March 1, 2005 |
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Search Engine Strategies |
New York, New York |
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