| Barriers on a Website **NEW** |
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| March 2008 – With the use of heatmaps, Enquiro Research shows how webpage graphics can act as either a barrier or a gateway to essential information. Can graphics prevent user navigation? Do graphics coax users towards essential website information? Does multimedia coax users into a website or trap them? Find the answers in the newest Enquiro Research whitepaper. |
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| Chinese Search Engine Engagement |
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| January 2008 - Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings? |
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| The Brand Lift of Search |
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| December 2007 -
Using Honda as a test brand, this first-of-its-kind online study conducted by Enquiro and commissioned by Google sought to quantify the branding impact of differing brand listing placements on the search results page. The research discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent.
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Marketing to a B2B Technical Buyer |
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October 2007 - Based on Enquiro's B2B Survey
2007, this new 60-page report identifies one
of the major players in business-to-business
purchase decisions: the technical buyer.
Distributors' websites, microsites, trade shows
and vertical search are all measured and
assessed as it relates to the B2B marketer. |
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Search Engine Results: 2010 |
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August 2007 - What search engines may look like
in the future, including personalization,
universal search, eye tracking and interviews
with leading industry experts. What do
the next three years hold for the world of
search? Will the search results
page in 2010 looks similar to what we use today?
It is all discussed in this new Whitepaper. |
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B2B Survey 2007 |
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May 2007 - This white paper is a high level overview of how business to business search behavior is influenced by role of the buyer and phase of the buying cycle. Data was collected online in March 2007 and included over 1000 business to business respondents. |
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Enquiro Eye Tracking Report II:
Google, MSN and Yahoo! Compared |
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NOW
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November 2006 - This whitepaper from Enquiro examines the question of whether Yahoo and MSN users interact with search results in the same way as Google users. It attempts to explain some of the differences in search behavior noticed on Yahoo and MSN and delves into the factors that appear to influence the way in which users interact with search results. |
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Enquiro Eye Tracking Report I:
Google |
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NOW
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July2005 - In this paper, you’ll learn about the complex interplay between page elements such as top sponsored links, OneBox results, organic results and side sponsored ads. You’ll learn how our eyes move around the page in excruciating detail, how we scan listings, what catches our eye and what motivates us to click on one listing over another.
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B2B Survey Summary |
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October 2004 - The purpose of this survey was to provide insight in how search might be used on business to business transactions and to determine the similarities and differences with consumer search behavior.
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Search Engine Usage In North America |
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April 2004 - Complementary research to the previously released "Inside the Mind of the Searcher." This 59 page detailed research paper, conducted in January and February of 2004, surveyed respondents on search engine usage. |
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Inside the Mind of the Searcher |
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March 2004 - The results of an intensive focus group research project held in February, 2004. It’s been recognized as ground breaking research by many industry experts, including Danny Sullivan, editor of Searchenginewatch.com and Anne Holland, editor of MarketingSherpa. The 30 page report has discovered some startling findings about the way consumers search.
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