Understanding your customers through
Customized Research
 When it comes to gaining insight into how your
customers interact with your website and other
online properties within your industry, we can
help.Combine our in-depth understanding of online
interactions with leading edge testing
methodologies such as eye tracking and you will
gain a much deeper understanding into the intent
and actions of your target market. We have
conducted usability and engagement testing for a
number of clients, including some of the world's
best-known online destinations. Following are
some of the research tools we can custom tailor
for your own needs:
Eye Tracking Research
Using state-of-the-art Tobii 1750 eye tracking
stations, we can gain a tremendous amount of
understanding about where your target customer
looks, what catches their attention and how they
interact with any online property. We can either
custom design a study exclusively for you or
include you in a joint panel study, giving you
quick and cost-effective insight into specific
usability questions you might have. Work with
the same team that has helped define what the
user experience on search engines looks like and
has provided major insight into search behavior
for the usability teams at Google, Yahoo,
Microsoft and Ask.
Usability Testing
Usability testing can determine exactly what
needs to be modified on your website to deliver
a more satisfactory user experience. Discover
the preferred path that your prospects want to
take and uncover the obstacles that lie in their
way. Dollar for dollar, this is often the most
effective research investment you can make.
Usability testing can pay huge returns in
improve conversion rates and improved lead
generation.
Online Surveys
Enquiro has its own online survey platform
that we've used in the past to not only gather
responses from a pre-defined sample but is also
able to present controlled search scenarios and
capture the results of real-time interactions
with the major search engines. Our proprietary
survey platform provides a level of insight into
your search campaign unavailable with any other
survey service. Speak
to one of account managers about your specific
research needs. |