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Research plays a key role in understanding how people use search engines, navigate websites and engage with advertising. It allows us to glimpse inside the mind of the consumer at the time they're interacting online, enabling us to improve the website user experience.

Learn more about our products :
Internal Search Usability Strategy
Ad Effectiveness and Monetization

Eye Tracking Studies

Enquiro’s B2B Expert Series
Recorded on Friday, March 14, 2008
Coaxing the Conversion
How to keep and convert visitors on website landing pages

Released on Monday, March 24, 2008
Barriers on a Website
A new research paper reveals how graphics can be a barrier or a gateway to website users.

Webinars

Coaxing the Conversion.
How to Influence Buyers Throughout the Purchase Process.
Search: 2010.
View all Webinars

Whitepapers

Barriers on a Website.
Marketing to a B2B Technical Buyer.
The Brand Lift of Search.
View all Whitepapers


Enquiro’s research solutions include eye tracking, focus groups, and usability testing. Eye tracking shows you what visitors to your site actually see. As the only Search Engine Marketing firm with in-house eye tracking equipment, we are able to combine our search engine marketing knowledge and eye tracking capabilities to give us an advantage in managing your eye tracking study. Focus groups can be used to obtain qualitative feedback on your site, and usability testing determines how easy or difficult it is for your target audience to perform various tasks on your site.  Contact Us!
  
We can help you: